Broadway Systems2008 NAB Show Product Preview

Broadway Systems provides cable networks with a suite of fully integrated software modules for managing entire advertising sales, operations, and financial processes. Broadway's software is built on the most technologically advanced platform in the industry. It is currently used by three of the top 20 cable networks and manages nearly $2 billion in advertising revenues across news, sports, music, and entertainment content.

Broadway Systems Products at the 2008 NAB Show:
Broadway Analytics
Broadway Analytics is the first reporting, data analytics, and business intelligence system engineered specifically for the cable network industry, giving users the ability to analyze data from Broadway Systems or to identify, integrate, and analyze data across multiple business systems. Cable networks can make more informed decisions, take appropriate action, and ultimately improve the yield from advertising assets.

Broadway's "cable network-ready" solution brings data warehousing, interactive reporting, analytic, scorecard, and dashboard capabilities to deal, inventory, and revenue analysis — whether by account executive, network, daypart, selling title, program, inventory type, or client — all leveraging the flexibility of a modern architecture and intuitive user interface.

With Broadway Analytics, operators can move directly from monitoring a scorecard or reading a report into an analysis of that same information. When a problem is identified, users can dive right in, ultimately helping transform data into insight.

Broadway Sales Planning & Proposal
Broadway's Sales Planning & Proposal software enables cable networks to more effectively manage the complexity associated with new sales inventory, changing advertising sales practices, and increasingly stringent business management and control policies.

The software allows users to build customizable packages and track all processes from sales through billing. Real-time inventory data is available during plan/flowchart changes, providing the ability to see the impact on available inventory. In addition, integrated planning for linear and nonlinear businesses and support for Google AdSense™ functionality is also included. The system's highly configurable, rules-based workflow enables ad sales organizations to manage deals during the flight, including multiple approval points and full auditing capabilities.

Broadway Stewardship
Broadway's integrated and real-time Stewardship system enables a cable network to more precisely and cost-effectively manage its delivery against client commitments with the goal of better satisfying obligations while maximizing advertising yields.

The Stewardship system allows operators to assess daily or weekly delivery performance and ADU (Audience Deficiency Units) analysis for deals, using the company's flexible rating source management, which includes Nielsen overnight, C3 commercial, and support for future ratings sources. The system also allows users to analyze delivery performance against various parameters including daypart, demographics, advertiser, agency, and account executive, among others.

Broadway Traffic & Billing
Broadway's Traffic & Billing software is fully integrated with sales, programming, and reporting modules, enabling greater productivity for a cable network's ad sales operations team. Late changes, secondary events, multiple networks, and complex deals are easily managed. Secondary events — including squeeze, DV, logo, CC, and bugs — can be scheduled on the same log and exported for master control purposes.

The latest software release incorporates an intuitive Microsoft® Office 2007 style interface, enabling dramatic productivity enhancements through the user's control of his or her workspace. The latest version has also been integrated with the DART Internet ad serving engine to further enable Broadway's cross-platform billing capabilities. This enhancement adds to an extremely flexible automated billing platform that already supports standard broadcast, Gregorian calendar, end-of-schedule, on-demand, co-op, and level billing options.

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