DVB To Host Live DVB-SH Demo. at NAB 2008

Geneva – 28 February 2008 – In a first for NAB, the DVB booth will play host to a live demonstration of the new DVB-SH standard for the delivery of video, audio and data services to small handheld devices such as mobile telephones, PDAs and other small screen portable, monitor/receivers using S-band frequencies. Screens on the booth will display live content delivered using DVB-SH technology from terrestrial repeaters fed by a satellite distribution network and visitors will be invited to join ICO Global Communications (www.ico.com) for a mobile demo in a specially equipped van outside the LVCC.

DVB will also highlight the economies of scale that have been achieved through the deployment of open standards for digital television specifically through the adoption of DVB-T for digital terrestrial TV. A display of DVB-T set-top boxes from around the world will emphasise that DVB-T offers a low cost solution with the greatest flexibility to meet individual market needs for the deployment and take-up in the switch from analogue to digital.

Other elements of the booth will include: an update on DVB-T2, a second generation terrestrial transmission system that will provide a minimum 30% increase in payload capacity than DVB-T under similar reception circumstances, and the progress of the adoption of DVB-H as the most widely used standard for mobile TV worldwide.

DVB representatives and technology experts will be on hand to answer queries and provide information on the implementation of the world's most successful set of technical standards for DTV. DVB's open, interoperable standards form the basis of services on every continent with more than 170 million receivers now deployed.

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