eMotion Engines 2008 NAB Preview

eMotion Engines is a new, creative force that has the passion, drive and unlimited experience in delivering high-performance application software for transforming moving images. The motion estimation technology, which is the inspiration behind the company, is based on Algorithms developed by Academy Award winner, Dr Anil Kokaram, a world renowned expert in this field. At NAB, eMotion Engines will be demonstrating its flagship DigiCrank Motion Estimation application and its new Transformer File-Based Standards Converter.

Quantel has integrated eMotion Engines full technology into its genetic engineering. Visitors to NAB will be able to see the Quantel workflow including eMotion Engines applications on the Quantel booth SL720.

US Launch
*DigiCrank - a Motion Estimation based application, DigiCrank facilitates a highly creative process that allows content shot by digital cameras at 24fps to be cranked to any speed necessary for the slo mo requirement. Special effects, location shots or close ups in commercials can all now be shot at normal speed and re cranked maintaining the maximum resolution color depth and therefore quality.

The ability to digitally re crank digital images will bring high-speed cinematography back to the set and away from the slo motion process of Film. This revolutionary process will satisfy the insatiable desire of the director, allowing him to view content just shot and re cranked on a digital display, thereby slashing production time and costs.

Worldwide Launch
*Transformer – Making its world debut at NAB, Transformer is a File-Based Standards Converter that provides the highest picture quality using eMotion Engines’ finely tuned motion estimation technology at any resolution up to and including 2K. Transformer also incorporates aspect ratio conversion technology.

At NAB, the eMotion Engines team will include CTO Dr Anil Kokaram; CEO MC Patel, a renowned post specialist and industry veteran; and Colin Ritchie, President, eMotion US.

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