2010 Broadcast / Pro Video Industry Overview & Outlook
Broadcast/Pro Video Marketplace (B/PVM)™ Declined 4.5% in 2009
As predicted by SCRI last year, the dire economic conditions impacted the broadcast and professional video industry in 2009 with total dollar revenue derived from end-user purchases (of the twenty five product categories tracked by SCRI) declining by 4.5% to $9.7 billion from $10.1 billion in 2008. Total units purchased in 2009 declined by 1.2%, reflecting a decline in average unit prices in addition to the decline in units purchased.
Outlook for 2010 somewhat more optimistic
The outlook for 2010 is somewhat more optimistic with total revenue expected to come in at around $10.5 billion, an overall increase of 4.5% in dollars generated by end-user purchases. Units purchased are expected to increase by 5.9%, again indicative of the expected decline in average unit prices across the board.
Forecast for 2011 even better
Looking ahead to 2011, overall dollars are expected to increase by a healthy 5.9% compared to 2010, to $10.7 billion. Units sold to end-users are expected to increase by 7.1%, again reflecting the trend in recent years to declining average unit prices across the board.
Historical beats recent 5 year growth patterns
In historical terms, the six year period 2006 - 2011 has seen growth decline compared to the five years preceding. Total dollar revenues increased by an average annual rate of 1.9% between 2001 and 2006; whereas the average annual growth rate from 2006 to 2011 is expected to come in at only around 1.4%. The rate for the eleven year period is at around 7.1%. Unit volume shows a similar pattern, with average annual growth from 2001 – 2006 at 10.4%, while 2006 – 2011 drops to 2.4%. The ten year average annual growth rate is 7.0%.
2010 Reports with Historical and Forecasts for 2011 Released at NAB!
The 2010-2011 B/PVM™ Reports Series is now available @ NAB – contact Desmond Chaskelson, Research Director, at email@example.com or call his cell 321.693.783.
Macro & Micro Industry Overviews & 25 Product Reports now available for:
Video Camcorders; ;Video Cameras; Camera Mounting Systems; Character Generators; Clip / Still Stores; Composite/Component Encoders; Digital Effects Processors; Graphics & Effects Software; Graphics & Effects Workstations; Master Control Switchers; Non-Linear Editing Systems; Production/Post Switchers; RAID Video Storage; Routing Switchers; Standards / Formats Convertors; TBC's / Frame Synchronizers; Telecine Equipment; Terminal Equipment; Up/Down Converters; Video Compression Encoders; Video Disk Recorders; Video Monitors; Video Servers; Video Test & Measurement; VTRs
Frequently Asked Questions about SCRI
What does SCRI do?
SCRI was founded in 1984 in response to a lack of reliable and affordable market data in the broadcast market. The first Broadcast Equipment Marketplace (BEM)™ survey was launched in 1984, followed by the Professional Video Marketplace (PVM)™ in 1985. Since then these two surveys have been combined in an annually updated report series on the Broadcast / Pro Video Marketplace (B/PVM) ™.
What type of data is contained in the B/PVM™ Reports?
Typically a B/PVM™ Product Report contains quantitative data on market size, growth, by vertical end-user market, brand share & other product type breakouts, accompanied by analysis and future forecasts. Vertical markets include: Broadcast TV, Cable TV; Production; Post; Corporate; Institutional (govt. & military, medical & educational)
How can SCRI offer these types of Reports at such low prices?
SCRI was the first research provider in this industry to adopt a multi-client or syndicated approach, which allows for a larger project budget than any single manufacturer is likely to be able to justify. Hence the cost of the research is amortized by many manufacturers.
Who uses SCRI Reports?
Since 1984, SCRI has served over 1600 clients worldwide, including equipment manufacturers, investment firms, trade magazines & associations, and other industry analysts as well as the US. Department of Commerce. View client list at SCRI.com.
How are SCRI Reports distributed?
SCRI Reports are available directly from SCRI.com and also distributed by several leading online publishers including: Thomson Financial, Profound, Dialog, MarkIntel, MarketResearch.com & Research & Markets. SCRI also has agents in Japan, Korea, India, and Europe.
How do SCRI Reports differ from other reports in this industry?
SCRI uses proprietary stratified random sampling techniques and forecasting models based on end-user data, not on limited interviews, or very general manufacturer sales data. SCRI sample size for B/PVM™ is over 2,500 useable survey responses, statistically reliable within +/-0.54% to 1.58%. B/PVM™ data is USA only – we do not make extravagant claims about “worldwide” markets using limited survey responses. SCRI’s B/PVM™ Reports also include a sound objective assessment of the macro economic environment and how this impacts the broadcast & pro video space specifically. SCRI is a 100% independent research firm and not associated with any manufacturer or trade group, like NAB, IBC, IABM or any other vested interest group
What if you don’t see your product category listed &/or you have a custom request?
Product categories can be added to the annually updated syndicated B/PVM™ series &/or custom studies can be conducted to match your special and proprietary needs.
Contact: Desmond Chaskelson, SCRI’s Research Director, at firstname.lastname@example.org &/or call his cell during NAB @ 321.693.7831. Follow us on Twitter.com/SCRIIntl
SCRI has just published the 2010-2011 Broadcast/Pro Video Marketplace (B/PVM)™ Market & Product Reports, updating market size, forecasts, brand shares and trend analysis for 25 Product Categories and a Macro Overview Executive Summary & the Micro Quantitative Data Analysis.
Data is shown in units and dollars, along with average unit price, average units purchased per location, broken out by vertical market type (broadcast TV, cable TV, video/film production; video/film post production; corporate video; institutional video – government, educational & medical)
The significant shifts in the economy and specifically, how this impacts the broadcast & Pro Video Sectors is a major part of this year’s reporting. SCRI’s special 43 page Macro Industry Overview Report , analyzes key macro economic and broadcast/pro video industry specific issues and their impact on the industry. During NAB only, this report is available FREE with the purchase of a B/PVM™ Product Report, or is available for $795 ($495 to SCRI Insider Report subscribers).Contact email@example.com for details.
2010 - 2011 Broadcast/Pro Video Product Reports
(25 Separate Product Reports -- click on arrow)
2010-2011 Broadcast/Pro Video Macro Industry Overview Report
2009-2010 Broadcast/Pro Video Micro Quantitative Product Data Report