SCRI's NewsBriefs

newsheadlines for broadcast, pro and streaming media sectors, worldwide

w/e February 21, 2010 SCRI International, Inc -----------------------------------------------------------
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Stand by for 2010 Survey
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COMPANY NEWS

Technicolor (ex Thomson) Reports a Net Loss for 2009

Avid Acquires Blue Order

Barco Cuts Losses in 2009

Optibase Q4 Revenue Up but Down for the Year

Vizrt Takeover of Adactus

INDUSTRY NEWS

Disney Pleased with Q1 Results

Discovery Reports Strong 2009

2009

Vertical End User Market Forecasts

SCRI RESEARCH NEWS

2010-2011 Broadcast Pro Video Marketplace Declines 4.5% in '09

2010-2011 Broadcast Pro Video Marketplace Reports The outlook for 2010 is somewhat more optimistic with total revenue expected to come in at around $10.5 billion, an overall increase of 4.5% in dollars generated by end-user purchases. Units purchased are expected to increase by 5.9%, again indicative of the expected decline in average unit prices across the board.

Looking ahead to 2011, overall dollars are expected to increase by a healthy 5.9% compared to 2010, to $10.7 billion. Units sold to end-users are expected to increase by 7.1%, again reflecting the trend in recent years to declining average unit prices across the board.

In historical terms, the six year period 2006 - 2011 has seen growth decline compared to the five years preceding. Total dollar revenues increased by an average annual rate of 11.9% between 2001 and 2006; whereas the average annual growth rate from 2006 to 2011 is expected to come in at only around 1.4%. The rate for the eleven year period is at around 7.1%.

Unit volume shows a similar pattern, with average annual growth from 2001 – 2006 at 10.4%, while 2006 – 2011 drops to 2.4%. The ten year average annual growth rate is 7.0%.

The 2010-2011 Broadcast Pro Video Marketplace Reports Series is now available. A total of 25 individual product reports as well as a macro industry overview and micro quantitative data analysis reports are available. Contact des_chas@scri.com for more information.

2009 Brand Share Forecasts

© 1984 - 2009 SCRI - SCRI INTERNATIONAL, INC (info@scri.com). SCRI is an independent research and news organization providing market research reports and objective coverage of the broadcast and pro video sector and all major trade shows, including NAB and IBC, since 1984. SCRI and is not affiliated with any trade organization or manufacturer.
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