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w/e June 1, 2008 SCRI International, Inc
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SCRI RESEARCH NEWS
Broadcast/Pro Video Product Sales Top $10 billion
- US Broadcast / Pro Video Industry Overview Report
- 47 Page Report of Economic, Technology & Marketing Factors Impacting the Industry
- $795, or $495 for Insider Reports Subscribers -
Excerpt and Table of Contents
The Big Picture
Inflation, stagflation, deflation, recession, depression. Mind boggling, huh? Does it give you a headache? You’re not alone. A cornucopia of terms has been bantered about in all of the media reports and by some highly respected economic experts. Experts? Do we even know where we are headed? Or are we being thwarted and pummeled by the latest headline?
How the Professional Broadcast/Cable/Production Market is Doing
Most vertical markets are exhibiting prominent overall sales volumes as digital transitions and expansions continue through the decade. Brisk expansion is carrying much of the total market value, with some vertical markets recording record gains. Most manufacturers are reporting record profits for 2007, with sales climbing higher this year. Cablers have been the most dominant force the past several years, after mounting a major effort to expand into broadband services. Services like video-on-demand (VOD), High Definition Television (HDTV), high-speed Internet and Voice-over-Internet Protocol (VoIP) telephone service drive much of the clout. Over $95 billion has been spent in the past eight years on capital acquisitions to accommodate the newest technologies and subscriber services. Facility mergers and upgrades to comply with an impending DTV deadline have also been a factor. A Research and Markets Report has predicted that the cable headend market will hit $10.3 billion by 2011. That is up from $2.9 billion in 2005. Telcom operators will also mount significant gains as IPTV grows by 52% annually through 2012 according to IMS Research. with more than 13 million worldwide households hooked up in 2007.
SCRI International has found that between 2003 and 2007, the biggest product demand has been with video recorder (VTRs), cameras, nonlinear editors (NLEs) and video servers. Total sales for all production categories in 2003 came in at $8.14 billion, rising to a substantial $10.4 billion in projected sales for 2007. Average annual dollar growth was up 6.3% for all six professional television/video markets between 2003 and 2007.
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