SDTV Usage Well Underway at Production & Post Facilities, According to New SCRI Survey

-- One in three facilities already have an all SD facility --

August 7, 2001 (New York, NY) - SCRI International, Inc., (http://www.scri.com), the premier source of market and technology information for broadcast and professional video/audio sectors, worldwide, announced the results of a new DTV Migration Survey of Production and Post Facilities, which shows that usage of standard definition digital video is starting to take off. Production and post facilities are bullish on SD, with one in three (33.6%) already reporting having an all-standard def digital production facility – by 2003, this will increase to two thirds of all facilities, and by 2005, to almost three out of four. Production 43.2%) and post facilities (38.5%) lead the field in term of SD conversion already in place, as do facilities in the US (42.7%) compared to their ROW counterparts (17.9%).

There is little question about the increased flexibilities that digital brings to any television facility, especially the non-broadcaster production and postproduction houses.

With these thoughts in mind, and considering the statistics presented here, it will be difficult to find very many non-broadcast facilities that won’t be nearly all digital in the not too distant future; then they’d be no advantage to remain analog. In commenting on the results of the survey, SCRI's Research Director, Des Chaskelson, noted that:

"In spite of the slow progress of HDTV, the usage of standard definition digital among the production and post community is gaining ground at a rapid pace. It will be difficult to find very many non-broadcast facilities that won’t be nearly all digital in the not too distant future; then they’d be no advantage to remain analog. SCRI has surveyed production and post houses worldwide to determine their currant and future plans for the migration to digital and the impact this will have for equipment manufacturers."

The recent 2001-2006 DTV Migration Report Series conducted by SCRI International includes the Production / Post Production DTV Migration Trends Report, plus TV Station Trends and Products Reports. To view the table of contents for the DTV Migration Reports online, go to: http://www.scri.com/sc_reprt.html