About SCRI International, Inc.
Since 1984, SCRI International, Inc .has been conducting extensive, large-scale, quantitative surveys of US broadcast and professional video users, across specifically defined vertical user markets. Data from these annually updated surveys is used to generate statistically reliable market research reports (click to view)
. The fact that these extensive multi-client surveys are sponsored by many clients keeps the cost to each client way down. SCRI also provides various online and email industry newsletters and news services
In addition SCRI has conducted hundreds of custom studies designed to meet the specific objectives of clients.
SCRI clients include equipment manufacturers, investment firms, trade magazines, trade associations, and other industry analysts including the US. Department of Commerce and the National Association of Broadcasters (NAB), presenting results of industry studies at several NAB Conventions. To date, SCRI has served over 1,500 such clients, worldwide (click to view) .
SCRI Reports are also distributed globally by several leading online publishers including: Thomson Financial, Profound, Dialog, MarkIntel, MarketResearch.com & Research & Markets. SCRI has distribution agreements with agencies in the USA and Canada, Europe, Japan, Korea, China and India.
SCRI has also formed strategic partnerships with several online industry portals including: DigitalMediaNET (Digital Producer; DigitalPost Production; Digital Video Editing; Broadcast Newsroom); NewBayMedia (TV Technology, Broadcast Engineering, Digital Video); TV Predictions.
SCRI was co-founded by Research Director Desmond Chaskelson in 1984. Chaskelson has been in the research business since the early 1970ís where he spent several years with the UK's BIS Research Limited, setting up multi-client industry research studies in South Africa. In the mid 1970's Chaskelson moved to the USA where he spent a number of years at Burson Marsteller Research Division in New York City as research manager working on several pro video accounts including: Sony, JVC, Hitachi, Kodak & Phillips.
In 1984, Chaskelson co-founded SCRI International, specializing in multi-client syndicated research studies in the broadcast and professional video sectors, starting with the Broadcast Pro Video Marketplace (B/PVM) published in 1984, and still being updated annually. Since then SCRI has gone on to become the premier supplier of broadcast / pro video syndicated market research reports.
Chaskelson holds Bachelor of Commerce (BCom) and Master of Business Administration (MBA) degrees and is a member of the American Marketing Association (AMA), the Society of Motion Picture and Television Engineers (SMPTE) and an Associate Member of National Association of Broadcasters (NAB).
SCRI employs several leading Industry Consultants on a regular basis to work on multi-client industry studies as well as on custom projects.