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For The Broadcast And Professional Video Sectors, since 1984

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2007 & 2008 US Broadcast/Pro Video Product & Brand Share Reports Now Available!

Data from SCRI's definitive, extensive & annually updated (since 1984) survey among U.S. broadcast and pro video facilities, tracking purchase history & purchase plans for each of twenty five specific product types, tracking market size, trends, growth patterns, brand shares and industry trends, is now available. This 27 volume series of Product Reports (25 Product Reports along with a Micro and Macro Industry Executive Summary) is now available!

The data for the SCRI reports is derived from extensive surveys of US broadcast and professional video users, using proprietary SCRI databases & source lists. Total sample size for this SCRI series of reports consists of 1,874 facilities across all vertical markets completing the detailed purchase history and purchase plans questionnaire. SCRI employs quantitative statistical sampling upon which market estimates and forecasts are based -- unlike some other firms producing research reports based on limited sampling.

There are other Pro Video reports out there in this industry based on less than 150 survey responses for the total U.S. across all broadcast TV, cable, institutional and production and post sectors -- this type of research is simply NOT statistically reliable . A similar Pro Video report claiming to cover the entire Europe, Middle East and Africa regions across all these vertical markets samples less than 120 total users -- clearly this is not even close to being statistically reliable quantitative research.

Another key factor in determining the quality of the data is the scope and length of the questionnaire used in the survey. SCRI Product & Brand Reports survey questionnaires focuses only on product and brand purchase data and plans for each product type, thereby limiting the time and effort of the survey respondent in completing the survey and ensuring both a high response rate as well as a high questionnaire completion rate.

This is in contrast to some other research firms in this industry who burden the survey respondent with a barrage of questions about media and shows, equipment budgets, purchase authority, brand image of over 30 brands on each of four factors, staffing and technological trends before they even get to the questions about product and brand purchase. This type of lengthy questionnaire typically does not get a high response rate and on the responses it does get, the completion rate is low. Both of these factors seriously flaw the quality of the data. Over 23 years of experience in surveying broadcast and pro video end user markets has enabled SCRI to tailor our survey methodology specifically for busy broadcast and video production and post facility engineers, thereby ensuring both a high response rate as well as a high completion rate.

In return for their participation, SCRI offers a complimentary subscription to the weekly Insider Reports (a value of $495). This exchange of information between the broadcast and video production and post facility engineersand SCRI has resulted in a dBase of loyal facilities who respond year after year to the surveys, updating their product purchases and purchases plans. This is a key factor in maintaining the quality of the data over a period of time.

SCRI has been conducting these definitive large scale industry surveys in the U.S. broadcast & pro video sectors in the U.S since 1984 and has the extensive experience and resources which are critical to ensure statistically reliable sampling. SCRI bases its market size estimates & forecasts for each vertical user market on statistically reliable sample sizes in each sector. SCRI detailed methodology and sampling plans are available to clients on request.

SCRI survey responses are drawn using stratified facility size & region sampling, in the following six vertical markets: broadcast television stations, cable television stations, post production facilities (video and film), video production and multimedia facilities, corporate and institutional video facilities (government, educational, medical).

SCRI has used the same consistent methodology and predictive forecasting models since the first of these studies back in 1984 and has been publishing annual updates ever since, and is the only research organization with this proven track record in Broadcast and Pro Video Product Research. Since 1984, SCRI has been providing market research reports (click to view) covering global broadcast & professional video/audio sectors, to equipment manufacturers, trade magazines, trade associations, investment firms and other industry analysts including the US. Department of Commerce. To date, SCRI has served over 1,000 such clients (click to view partial client list), worldwide.

Product Reports include a written category overview, analysis and future forecasts, plus quantitative summary tables and charts with annual purchases for 2006, 2007 and 2008 (units and dollars), purchase rates, ASPs ($), brand shares, and other breakouts by product type etc. All data is shown in total as well as by each of the six vertical user markets. Product Reports are available for the following product categories:

PRODUCT REPORTS:

Camcorders

Camera Mounting Systems Type Tripods, Pedestals, Pan & Tilt, Other

Cameras Type ENG/EFP, Studio

Character / Logo Generators Type Stand-Alone, Plug-ins

Clip/Still Stores Type Clip, Still

Composite/Component Encoders/Decoders

Digital Effects Processors Type Stand-Alone, Plug-Ins

Editing Systems - Linear

Editing Systems - Non-Linear

Graphics & Effects Software (not incl. computer workstation/s)

Graphics & Effects Workstations / Systems (not incl. software)

Master Control Switchers Small (<10 inputs/outputs), Large (>10 inputs/outputs)

Production/Post Switchers Small (<10 inputs/outputs), Large (>10 inputs/outputs)

RAID Video Storage Fiber Chanel, SCSI, SAN, Other

Routing Switchers Small (< 16 x 16), Large (= / > 32 x 32)

Standards / Formats Convertors SC's with temporal processing, Formats Convertors, Other

TBC's / Frame Synchronizers

Telecine Equipment

Terminal Equipment - A/D's, DAs, Proc. Amps, etc.

Up/Down Converters

Video Compression Encoders/Decoders/Transcoders Type MPEG-1,MPEG-2, MPEG-4, Wavelet, Other

Video Disk Recorders Networked, Stand-alone

Video Monitors Broadcast, Production, Presentation, Other

Video Servers Networked,Stand-Alone

Video Test & Measurement Waveform Montitors, Vectorscopes, SPGs, MPEG Test & Monitoring, Other

VTRs

EXECUTIVE SUMMARY - MACRO VIEW
In addition, purchasers of any Product Report also receive an Executive Summary, providing a macro view of the industry, as follows:

Overall Market Overview

The Big Picture

What Has Happened

Where We May Be Headed

What This Means To Marketers

Upward Trend for 2005-2008

Macro Overview – Vertical Markets

What is Happening in the Broadcast/Video Industry

Television/Media Facilities

Manufacturers

EXECUTIVE SUMMARY - FULL SET
Purchasers of the Full Set (All 28 Reports) receive the Executive Summary (above) plus a macro overview analysis of the products and the following tables along with an analysis of the data for vertical markets and products from a micro standpoint. All data is shown here in total as well as by each of the six vertical user markets.

Table 1: Totals (26 Products) for 2004 - Units & Dollars, By Product, Total and Vertical Market

Table 2: Totals (26 Products) for 2005 - Units & Dollars, By Product, Total and Vertical Market

Table 3: Totals (26 Products) for 2006 – Units & Dollars, By Product, Total and Vertical Market

Table 4: Total (26 Products) for 2007 – Units & Dollars, By Product, Total and Vertical Market

Table 5: Totals (26 Products) for 2008 – Units & Dollars, By Product, Total and Vertical Market

Table 7: Summary – Dollars 2002-2008

Table 8: Summary – Units (2002-2008)

COST

Single Product Reports: $1,450 (includes Executive Summary)

Executive Summary - Macro View (on its own) - $1,450

Full Set (All 27 Product Reports): $19,500
(includes both Macro and Micro Executive Summaries and Tables, only available to Full Set Purchasers)

Pro Rata Discounts on Orders of More than on Product Report but less than a Full Set

Payment by Credit Card (Amex, Visa, MC) or PO / Billing

DELIVERY

Via e-mail as attached Microsoft Word file/s (zip format).

To order or for more information, contact SCRI at: info@scri.com

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