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Insider Reporter


2010 NAB 3D Stereoscopic Review

The 3D Stereoscopic Review from NAB10 is a 128 page report on 3D highlights from the NAB 2010 show. The report has been compiled by SCRI's strategic research partner, Insight Media.

Table of Contents is as follows:

3D Digital Cinema Summit ............................. 2
2D-to-3D Conversion Gets Attention .............................................. 2
Demos A Hit At Digital Cinema Summit ........................................ 4

LED/Laser Displays ......................................... 5
Christie MicroTiles at NAB ............................................................. 5

LED Walls ........................................................ 8
3D LED Walls Debut at NAB .......................................................... 8

Professional Monitors ...................................... 8
Dolby LCD Reference Monitor ....................................................... 8
OLED Pro Monitors at NAB ......................................................... 10
Small HD shows 5.6-inch HD LCD Monitor ................................ 13
Low-cost 3D Field Production ....................................................... 15
Sony Shows Pro 3D Monitors ........................................................ 16
Barco Introduces 17-inch Reference Monitor ............................... 16

3D Events ........................................................ 17
What Does 3D Add to the Masters? .............................................. 17
Russian Ballet’s Grand Allegro into 3D via Satellite .................... 19
Panasonic Expands Role in 3D Events Production ....................... 21
SES World Skies Puts ‘3D Ecosystem’ to the Test ....................... 22
Live-3D Events Round-up ............................................................. 23

3D Industry ..................................................... 29
Time Travel Demonstrated at NAB Show ..................................... 29

3D Projection .................................................. 31
HDI Shows 3D Laser Projector at NAB ........................................ 31
Canon Shows Prototype 3D Projector at NAB .............................. 32
3-DIY Portable 3D Projector ......................................................... 34
Projectiondesign at NAB................................................................ 34

AS-3D .............................................................. 36
Fraunhofer HHI Shows 3D Equipment at NAB ............................ 36
MB/ ldr/ Class Manufacturing Demos 3D Digital Signage ........... 37
Camera Records in Multi-POV 3D ................................................ 38
Naked Eye 3D Shows Nice Solution ............................................. 39
Light Field Display Update ............................................................ 40
Latest AS-3D Cinema Display System Proposal ........................... 41

S-3D Glasses ................................................... 43
3D Glasses Go Mainstream ............................................................ 43
Scale & Efficiency Enable Price Cut on Dolby Glasses................ 46
MasterImage Shows $5 Reusable 3D Glasses ............................... 47
‘Eco Friendly’ Bioplastic 3D Glasses ............................................ 47

3D Content Creation ...................................... 47
Camera Records in Multi-POV 3D ................................................ 47
Miracube Shows 3D ViewfinderBox ............................................. 49
Fraunhofer HHI Shows 3D Acquisition Processor ........................ 50
Introducing CosmoMedia 3D ......................................................... 51
Discovery’s Honeycutt Creates 3D Excitement ............................ 51
Wasp3D Develops News Graphics in S-3D .................................. 52
3D Content Announcements .......................................................... 53
Panasonic Unveils 3D Production Workshops .............................. 54
S3D Pro’s Define ‘Good 3D’ on Web Forum ............................... 54

3D Camera Rigs ............................................. 56
3D Camera Rigs at NAB ............................................................... 56
Capability is Available in a Range of Canon Lenses .................... 59
Stereoscopic Technologies Shows 3D Camera Rigs at NAB ....... 60
Binocle Demos Real-time 3D Geometry Correction..................... 62
Silicon Imaging .............................................................................. 63
Start-up Parallax3 Shows Rig ........................................................ 63
GoPro Shows Stereoscopic Camera .............................................. 64
Thales Angenieux Débuts Lenses for 3D ...................................... 64
Fujinon Intros 3D Lenses with Synch Control System ................. 65
Sony Shows Prototype 3D Camcorder .......................................... 66
Introducing Parallax Scanning Technology .................................. 67

2D-to-3D Conversion ..................................... 69
3DEye Demos Conversion in MGM SkyLoft ............................... 69
Sisvel/3DSwitch Technology Unifies Broadcast Formats ............ 71
JVC Demos 3D Conversion Box ................................................... 72
3D Mention Shows Conversion System ........................................ 73
DDD to do 2D-to-3D Conversion for the Networks ..................... 74
HDlogix Shows 2D-to-3D Conversion.......................................... 76
Will 3D Advertising be the Achilles Heel of 3DTV? ................... 78
How Good is Good Enough? ......................................................... 80

3D Encode/Decode ......................................... 83
Vendors Show Encoder of All Stripes ........................................... 83
NVIDIA Demos 3D Digital Video Pipeline .................................. 91
Nagravision 3D for STB Makers ................................................... 92
Harris shows ‘Glass-to-Glass’ 3D Solution at NAB ..................... 92
ColorCode Releases 3D Encoder at NAB ..................................... 94
3D Dominates Sony at NAB .......................................................... 95
Panasonic Presents 3D Equipment Suite at NAB ........................ 100

3D Broadcast and Distribution ................... 102
Motorola Unveils 3DTV Cable Box Upgrade ............................. 102
THX/Microsoft Show 3D over Silverlight .................................. 103
Sisvel/3DSwitch Unifies B’cast Formats .................................... 104
TDVision Goes for the Broadcast Solution ................................. 106
Fraunhofer HHI Shows 3D Equipment at NAB .......................... 107
Astrodesign Presents ‘Total Solution’ for 3D at NAB ................ 110
Weather Central Shows Stereoscopic 3D Software .................... 111
Live-3D Events Round-up ........................................................... 112
Introducing CosmoMedia 3D ...................................................... 118

Insight Media News ..................................... 118
2010 3DTV Forecast Report:....................................................... 118
Projection Summit 2010 .............................................................. 123
5th China International 3D World Forum & Exhibition ............. 125
Newsletter Editorial Matrix ......................................................... 127
About Large Display Report ........................................................ 128

The cost for the 2010 NAB 3D Stereoscopic Review, which comes bundled with the Broadcast / Pro Video Marketplace Macro Overview Report is $795, or $595 for Insider Report subscribers, payable by credit card (Amex, Visa, MC) or billing/PO (for SCRI regular clients). Delivery is within 24 hours of payment via email as attached Adobe PDF files.

Contact des_chas@scri.com for more information.

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