SCRI Consultants

Since 1984, SCRI has been publishing syndicated and customized global market research reports covering broadcast and professional video and audio sectors for equipment manufacturers, trade magazines, trade associations, investment firms and other industry analysts, including the US. Department of Commerce. To date, SCRI has served over 1,200 such clients (click to view partial client list), worldwide.

SCRI uses a roster of Market Research and Technology Consultants on a regular basis, both for Syndicated Industry Studies as well as for Custom Projects. Some of the more regularly used SCRI Consultants include the following:

Technology Consultants

Mark Schubin

Mark Schubin: Engineer, writer, historian, teacher, forensic analyst, consultant, expert witness, researcher, and judge. Mr. Schubin is a Fellow of the Society of Motion Picture and Television Engineers, a multiple Emmy award winner, and a recipient of many other honors. His clients, aside from SCRI, range from Sesame Street to IBM to the Metropolitan Opera to Hong Kong's STAR-TV. He also serves as Technical Editor for Videography magazine and writes a monthly column for Digital TV magazine. Mark is the primary SCRI consultant on the Broadcast / Pro Video Technology Trends Surveys, as well as consulting on a wide range of SCRI custom prjects.

James Mathers

Filmmaker, James Mathers began his career in the entertainment industry as a child actor appearing in many films and TV series of the 1960’s. Behind the lens professional work started after he attended film school and a wide variety of staff and freelance assignments led to a specialization in cinematography and the founding of his own business, The Migrant FilmWorkers. James has been the Director of Photography on over thirty feature films and MOWs and has seen six TV series from inception thru their first season. He has recently been specializing in shooting "filmstyle" digital, and while still active as a Cinematographer, also regularly produces, writes, and directs a variety of projects. He is the President and Cofounder of the nonprofit educational cooperative, The Digital Cinema Society, a group dedicated to the industry's informed integration of new technology, as well as a regular contributor to a number of industry trade journals.

Brian McKernan

Brian McKernan, former editorial director of Videography and founder of Digital Cinema magazine, is Vice President, Account Services for Marcomm Group and also worked on SCRI's Digital Cinema Marketplace Surveys and Reports. A journalist for the past 25 years, McKernan most recently was editor and associate publisher of Digital Cinema magazine, which he founded for United Entertainment Media (now NBMedia) in 2000. McKernan also served as editor of Videography from 1988 to 1999.rian McKernan, former editorial director of Videography and founder of Digital Cinema magazine, is Vice President, Account Services for Marcomm Group. A journalist for the past 25 years, McKernan most recently was editor and associate publisher of Digital Cinema magazine, which he founded for United Entertainment Media (now CMP Information) in 2000. McKernan also served as editor of Videography from 1988 to 1999, a period that saw substantial growth in the magazine's ad pages. From 1995 to 2001 McKernan also served as editorial director of United Entertainment Media's Video Division, which included Videography, Government Video, Television Broadcast (now Digital Television), TVB/Europe, and Content Creation Europe. McKernan is the co-editor of the book, Creating Digital Content: A Guide to Video Production for Web, Broadcast, and Cinema (McGraw Hill, 2001). His other editorial positions have included television editor of Broadcast Management/Engineering and associate editor at Omni magazine. McKernan is a member of the Society of Motion Picture and Television Engineers

Chris Golson

Chris Golson is an executive with over twenty years of marketing and sales experience in large and small companies in the media and hi technology world. He as worked in the broadcast, production, storage, acquisition, graphics and archiving markets and has been fortunate enough to see many transitions and meet many people in these industries.

Chris worked for over 17 years for Sony Corporation in various product management, sales and marketing capacities. He was instrumental in driving the company's HDTV efforts including 24P and HD over IP, successfully launched the Digital Betacam and Betacam SX digital videotape formats, and oversaw product and development marketing for videotape recorders, editors, switchers, servers and monitors/projectors including the introduction of Trinitron monitors for broadcast. He held positions as vice president of national sales, vice president of storage systems and broadcast production, and vice president of display product marketing.

Chris became vice president of corporate marketing at Quantum Corporation in charge of corporate communications, website and HR communications for the multi billion dollar storage company. He repositioned the hard drive manufacturer as a data protection and network attached storage company and worked closely as strategic communications officer to the CEO.

Chris went onto Silicon Graphics in the Bay Area, where he was responsible for the development and implementation of worldwide marketing programs for the targeted Industry Segments of SGI that comprised the media, the government, sciences, manufacturing, and oil and gas markets. He was successful in overseeing the Hollywood adoption of a shared file system for 4K movies.

Chris became CMO of a media preservation archive start up creating solutions to migrate analog videotape archives to digital files for the Library of Congress, The ABC Broadcast Corporation and the Shoah Foundation amongst others. He was key team member, which successfully sold SAMMA Systems to Front Porch Digital in 2009.

Since then, Chris has been consulting with various companies who have needed to study these media fields. They include Market Star, HP, MTD Systems, Beam.com and the Hollywood Production Alliance. In addition, Chris teaches digital photography, portraiture, the history of photography at the Pacific Art League and the Palo Alto Arts Center.

Chris holds a B.A. Cum Laude in history from Tufts University of Medford, Massachusetts and various certificates in photography and finance.

Market Research Consultants

Dr Melvin Prince

Dr Melvin Prince is a Professor of Marketing at the School of Business, Southern Connecticut State University and author of "Market Research for Management Decisions" published by John Wiley & Sons Inc. Dr. Prince was also Research Director at Young & Rubicon's Burson Marsteller division where SCRI founder Des Chaskelson worked under his supervision in the early 1980's. Dr. Prince consults on SCRI’s proprietary stratified random sampling techniques and forecasting models, as well as on custom studies using advanced research procedures such as Conjoint Analysis. Dr. Prince is also an expert witness used in litigation cases involving marketing and market research.

Sable Mi

Sable Mi is one of SCRI’s research consultants on both multi-client and custom research projects. Sable has also worked at several advertising agencies including Dentsu, Young & Rubicam as well as Lintas Worldwide, both in Taipei, Taiwan. Most recently Sable was Vice President, Director of Research and Strategic Planning at MGH INC., Baltimore, MD. Ms. Mi holds an MBA degree and is a member of the American Marketing Association

Shelley Johnson

Shelley Johnson is a freelance analyst and report writer and a regular contributing author and editor on several of SCRIs Industry Studies, including Broadcast / Pro Video Marketplace Product Reports as well as Broadcast / Pro Video Marketplace Technology Trends Reports. Her clients, aside from SCRI, include:UPI, The Associated Press, McMahon Publishing Group, Samsung, Hitachi & Hewlett Packard. LocalBusiness.com, TechTarget.com.

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