Custom Surveys

SCRI conducts proprietary studies which are custom designed to meet the requirements of specific clients. Methodology can incorporate both primary and/or secondary research.

Typically projects commence with a thorough scan of secondary research sources, including SCRI databases and website, as well as other online resources. A secondary research report is then compiled highlighting the key issues, trends, data on the subject under study.

Primary interviews are usually also conducted with end-users, dealers, industry experts, to obtain direct feedback regarding the subject being researched. Reports are then prepared, highlighting the key findings and addressing strategic issues in order that specific action may be taken based on the research data.

Free custom proposals specifically designed to meet individual clients' strategic marketing objectives are available upon request.

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